Northwest Golf Links

The Golf Clubs – Where Deals Are Made! Boston Media Ventures Inc. “BMVI” Announces Launch of TheGolfClubs “TGClubs.”


BOSTON, MA June 10, 2004 -- Boston Media Ventures Inc., a technology and services venture company focusing on underserved markets, has launched its new online golf community, The Golf Clubs “TGC”. TGClubs connects people through a network of trusted friends and is a meeting place where golf enthusiasts, beginners and professionals can socialize, make new acquaintances, establish business contacts and find others who share their interests.

“In the U.S. alone, golf industry experts estimate there are over 40 million golf enthusiasts, approximately one-third of which are online. Yet it is very hard sometimes to find partners to golf with, a foursome is always a great time and finding one partner is hard enough. In developing the site, we listened to early feedback from golfers who said they needed a community that was functional and free of intrusive advertising,” said Jeffrey D’Angelo, Manager of Publications for BMVI. "In response, we created a close knit community that is not concerned with membership numbers but quality of membership; we believe it will result in a loyal community of avid golfers at all skill levels who can play golf in the summer and grab a meal or an indoor game in the winter."

TGClubs is dedicated to 100% of golfers who play for the love and fun of the game. The content is geared towards any golfer who is serious about making the best of a network of golfers worldwide. The Golf Clubs believes that the Internet is an ideal place for more golfers to access communities like these where community and communication between golfers is a central mission.

Members can:
• View or modify their profiles - from basic information (biographical data) to extended (years golfing, handicap, fond memory, favorite course etc.)
• Read, search or make a listing in the marketplace.
• Write club reviews and browse TGC forums.
• Find other members and invite friends to join.
• Read and plan upcoming events and more.

"TGClubs is a community where membership is extended by invitation only from other members and targeted to golf enthusiasts around the world," said Evan Fell, Sr. Developer at JiveShed Advertising. "The user interface, control panel and navigation were built to enable TGC to capture the hearts and minds of golf enthusiasts and members, no matter their skill level or geography. The goal was to enrich the user’s online experience while providing an opportunity for members to fully participate and own the community. They can include their editorial content, golf tips, and experiences, find other members by location, type, name, keywords; talk about golf, swing tips, business deals and create listings in a marketplace for buyers and sellers."

The cross functional TGClubs system has a “Golf Club” version allowing Golf Clubs to manage their own communities of members. It allows them to enrich their membership retention and make the most of the Golf Club experience for their members. “It enables golf facilities and other golf club providers to instantly communicate with their own network of members and their members with each other. The resulting communication channel empowers Golf Clubs to maximize their yields by broadcasting targeted golf promotions and communications to their members. Likewise, their golfers improve their awareness of promotions and messages, resulting in increased play, all in a cost-effective and time-sensitive manner,” said Natasha Scott, Director of Operations for BMVI.

About Boston Media Ventures:
Boston Media Ventures Inc., a technology and services venture company focusing on underserved media markets. BMVI’s current ventures are:

TheHubGuide “Your gateway, Your Guide” (www.thehubguide.com) – A pocket-sized guide to the city’s delights, as well as an online gateway and guide to Boston’s businesses, attractions and deals.

DNC Housing 2004 (www.dnchousing2004.com) – A listing service for people who want to list their apartments for rental during the DNC convention.

GiftWire Networks “The Perfect Gift Everytime” (www.giftwirenetworks.com) – Imagine giving your friends, employees, partners or customers something they really want. A gift that will evoke an awesome feeling for months, maybe even years, to come. How do you choose a gift for that someone? It's simple. Let them choose.

For more information please visit www.bostonmediaventures.com

About The Golf Clubs - For more information, please visit www.tgclubs.com

If you require any additional information, interviews or picture support please contact:
Patricia Koffi, Director of Public Relations, JiveShed Advertising & Marketing at 617-670-4200.



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